Introduction
WOW AI LTD (“Allwow”, “we”, “us”, or “our”) respects your privacy and is committed to protecting personal data. This notice explains what we collect, how we use it, how we share it, and the choices you have when you visit our website or purchase our products and services.
Data we collect
- Personal details: Name, email address, billing and shipping address, order details, account details, and communications you send to us.
- Payment information: Payments are processed by secure third‑party providers; we do not store full payment card numbers on our servers.
- Usage data and cookies: Device identifiers, IP address, browser type, pages viewed, time on page, and interactions used for analytics, service improvement, security, and fraud prevention. Cookie preferences can be managed in your browser; disabling certain cookies may affect site functionality.
How we use your data
- Order processing and support: To process transactions, deliver products, provide confirmations and updates, and respond to support requests.
- Service improvement and security: To operate, maintain, optimize, and secure our website, including analytics, debugging, and fraud prevention.
- Marketing (where permitted): To send newsletters, offers, and updates. Every marketing email includes an unsubscribe link. Unsubscribing from marketing does not affect transactional messages.
Legal bases for processing
- Contract: Processing necessary to fulfill your orders and provide customer support.
- Legitimate interests: Improving services, safeguarding security, and preventing fraud in ways that are balanced against your rights.
- Consent: For sending direct marketing where consent is required or for optional cookies. You may withdraw consent at any time via the unsubscribe link or by contacting us.
- Legal obligations: To comply with applicable laws and regulatory requirements.
Sharing your information
- Service providers: Payment processors, commerce and fulfillment platforms, analytics and security providers receive only the data necessary to perform their services under appropriate contractual safeguards.
- Legal and compliance: We may disclose information where required by law, lawful request, or to protect rights, safety, or security.
Data retention
We retain personal data only as long as needed for the purposes described here, including providing services, meeting legal, tax, and accounting obligations, resolving disputes, and enforcing agreements. Retention periods vary by data type and legal requirements.
Security
We implement administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure, and absolute security cannot be guaranteed.
Your rights and choices
- Access, correction, deletion: Where applicable, you may request access to, rectification of, or deletion of your personal information.
- Restriction and objection: You may request that we restrict certain processing or object to processing based on legitimate interests, subject to applicable law.
- Data portability: You may request a copy of certain information in a machine‑readable format.
- Marketing preferences: You can unsubscribe from marketing emails at any time using the link provided. Transactional and service messages will continue as necessary.
- Cookies: Manage preferences through your browser or consent tools. Some features may not function without certain cookies.
Children’s privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal data, please contact us to request deletion.
International transfers
Personal data may be transferred, stored, or processed outside your country, including outside the UK or EEA. Where such transfers occur, we use appropriate safeguards (for example, standard contractual clauses or other lawful transfer mechanisms) to protect your information consistent with applicable laws.
Third‑party links
Our website may contain links to third‑party websites or services not operated by Allwow. Their privacy practices are governed by their own policies. Please review those policies, as we are not responsible for their practices.
Changes to this policy
We may update this Privacy Policy to reflect changes in our practices or applicable laws. The “Last updated” date will be revised accordingly. Your continued use of the site after an update signifies acceptance of the changes.
Contact and controller details
- Controller: WOW AI LTD (trading as Allwow)
- Email: Contact@allwow.shop
- Telephone: +44 7851224054
- Registered Office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
- Company Number: 15752158